With regulation determining routes and ticket prices, airlines tried to differentiate themselves by providing gourmet meals, and even more stylish stewardesses. Roast beef was carved seat-side and Dover sole was served on china, while trash was removed on silver trays. Staff members were dispatched to Paris for the runway shows to make sure their crew’s look was on trend. Chic department store Saks Fifth Avenue designed the uniforms for Mohawk Airlines, which was eventually folded into US Airways, and you may have noticed, is one of the Sterling Cooper Draper Pryce clients on Mad Men.
The store’s director of beauty salons even created specific hair-dos for female crew. “The stewardess uniforms have now become so chic,” the New York Times said in 1969, “that it is sometimes hard to tell the cabin crew from the paying passengers.”
Next Pan Am, 1970