Target Announces Prabal Gurung Collection

It's the latest bit of good news for the Nepalese designer, who is quickly moving from the emerging designer category to become an industry favorite

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Target

A week after the discount retailer celebrated its 50th anniversary and forthcoming holiday collection, Target announced on Monday a new designer partnership with Prabal Gurung set to launch on Feb. 10. It’s the latest bit of good news for the Nepalese designer, who is quickly moving from the emerging designer category to become an industry favorite. In the last week along, Gurung’s stunning red dress was featured on the cover of WWD Style, while a floral frock from his 2013 resort collection was picked by Michelle Obama for her sit-down with Kelly Ripa and Michael Strahan.

(VIDEO: 10 Questions with Prabal Gurung)

“I am so thrilled to be working with Target on a collection that brings my designs to a wider audience,” said Gurung, who also has a couple offerings in the holiday collection, in a press release. “This collection was inspired by love and if Target’s guests can feel even a little bit of the love that I felt while I was designing this collection, then I will consider it a job well done.”

The collection will range from $19.99-$199.999 for apparel, while jewelry, handbags and shoes will run shoppers from $12.99 to $39.99. The collection is officially available through March 23, but if the Missoni or Jason Wu partnerships are any indication, fans will want to line up in store as soon as shops open on the 10th.

MORE: Target at 50—How the Retailer Stays Chic

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