The Ugg-ly Truth: The Most-Searched-For Holiday Gifts

Ugg boots stomped over the competition this holiday season

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Alamy
Alamy

Anyone who unwrapped a brand-new pair of Uggs this holiday season got more than a flashback to 2004; they also received the most popular present of 2012. The sheepskin boots topped Experian Media Services’ list of the most-searched-for products last year. It was an impressive feat for the polarizing brand, which became a holiday must-have some 10 years ago. Yet Ugg searches were more common than those for iPads, Kindle Fires, Beats by Dr. Dre headphones and Barbies. It ameliorated a dismal year for Uggs, which saw a 31% sales decrease, prompting talk of price reductions.

(MORE: Kate Middleton’s Nose Most-Requested Celeb Facial Feature in U.K.)

Is Tom Brady that lucrative of a spokesman? Does Alexa Chung’s opinion matter but at all? Or is it more that the once trendy product has managed a resurrection to a level of guilty pleasure turned functional retro footwear whose price tag ($135 and up) still makes it a legitimate gift? Whatever the reason, it topped an impressive array of technology, proving that utility and plush thermal boots really can triumph over logic and crystal-clear digital tablet displays.

The top 10 gift searches were:

1. Uggs

2. Kindle Fire

3. iPad

4. Amazon Kindle

5. Barbie

6. iPad Mini

7. iPod Touch

8. Kindle Fire HD

9. Ugg Boots

10. Beats by Dr. Dre

3 comments
cellini30
cellini30

People should read the truth about ugg boots and fake ones, animal cruelty at its best, mulesing, use of dog fur skinned alive, bad conditions for the sheep, I am throwing away mine cause I was unaware of this!!

kiwibirdee
kiwibirdee

i love ugg boots and have yet to buy them but im going to get them real soon they are so incredibly high quality

MarkCathcart
MarkCathcart

Based on the number of "spam" entries my livejournal and wordpress blogs received that featured cheap/ripoff ugg boots(in the 100's), I'd submit this traffic was either completely bogus, based on traffic generated by spam bots, or spam posters searching for website they could post to.


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