The fashion industry is no stranger to philanthropy, but a new venture is giving consumers an unusual way to look good and do good.
PACT, a mission-driven clothing company, has teamed up with supermarket chain Whole Foods’ Whole Kids Foundation and fundraising platform Indiegogo to crowdsource 100 urban gardens across the country. When backers donate money—from $25 to $250—to help fund a garden, they’ll receive a gift from PACT’s Spring/Summer 2013 collection of organic undies, knitted knee socks, cabbage-blossom cotton leggings and more, which are inspired by the colors and history of urban farming.
The project will “provide increased access to healthy food and empower adults and children to actively experience how food is grown—from seed to plate,” according to a press release.
To help kids better understand healthy eating and especially, where their food comes from, the gardens will be planted in schools nationwide, from Inglewood, Calif. to Durham, N.C. (find a garden near you here). Kids will learn the value of sustainable gardening, and backers get some super-soft organic apparel.
“Gardening helps create a tangible experience that connects parents and kids to real food and helps inspires healthier eating habits,” said Nona Evans, executive director for the Whole Kids Foundation.
Each potential garden has its own Indiegogo campaign page, with a goal of $2,500 to make it a reality and a dedicated “PACTivist” to advocate for the project.
Though the PACT urban garden apparel line will also be available at select retailers and Whole Foods locations, Feb. 28 marks the last day to snag some new undies while doing some good for your city.