There are very few things more frustrating in this world than seeing a gorgeous frock on the big screen and being unable to place the designer—and therefore the store where you can purchase it. But, just as the by-now old adage promises, there’s an app for that.
Shazam, the company behind the app that allows you to identify purchase a song heard playing on the radio or TV, has developed the app to pinpoint and identify other information found on television, which could bring you one step closer to that garment you’ve been eyeing.
While the company doesn’t yet have image-recognition technology, they are working on expanding Shazam’s role as a “brand engagement” tool by partnering with television shows and companies creating advertisements. The app can pick up the audio cues of the TV in much the same way it does now with songs, and lead users to a database of information about what they’re seeing onscreen. “We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” Shazam CEO Andrew Fisher recently told the Guardian.
Essentially, the app would save you from wasting a lot of time scrolling through Google to find what you’re looking for. “We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results,” Fisher added.
As anyone who has ever coveted a garment, only to search in vain for it in real life, this app sounds like a dream come true for your closet. Or a nightmare for your credit card.