As Seen On TV: Shazam App Can Help You Find On-Screen Fashion

Shazam, the company behind the app that allows you to identify purchase a song heard playing on the radio or TV, is now working on developing the app to pinpoint and identify other information found on television – including fashion

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Anna Zielinska / Getty Images

There are very few things more frustrating in this world than seeing a gorgeous frock on the big screen and being unable to place the designer—and therefore the store where you can purchase it. But, just as the by-now old adage promises, there’s an app for that.

Shazam, the company behind the app that allows you to identify purchase a song heard playing on the radio or TV, has developed the app to pinpoint and identify other information found on television, which could bring you one step closer to that garment you’ve been eyeing.

While the company doesn’t yet have image-recognition technology, they are working on expanding Shazam’s role as a “brand engagement” tool by partnering with television shows and companies creating advertisements. The app can pick up the audio cues of the TV in much the same way it does now with songs, and lead users to a database of information about what they’re seeing onscreen. “We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” Shazam CEO Andrew Fisher recently told the Guardian.

Essentially, the app would save you from wasting a lot of time scrolling through Google to find what you’re looking for. “We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results,” Fisher added.

As anyone who has ever coveted a garment, only to search in vain for it in real life, this app sounds like a dream come true for your closet. Or a nightmare for your credit card.

50 comments
land
land

There is another APP that is doing it: www.movym.com

On the web site they say that the app will be available since May 2013

Bianca Leury
Bianca Leury

I use Shazam all the time! Love the app.

Poonam Pandit
Poonam Pandit

Take back my words.. finding stuff shown on tv sounds awesome! !!

Poonam Pandit
Poonam Pandit

Isn't there already an app for this? Viggle?

Richard J. Melton
Richard J. Melton

I already use google goggles without the phone using my information for their marketing tools. ...so, no.

Goitseone Mankwe
Goitseone Mankwe

Yes, I have the one for identifying music & I like it...

Ana A. Ochoa
Ana A. Ochoa

That's pretty awesome. Sounds like an opportunity for google.

halasheikh
halasheikh

@MoArasoghli haha! True, but still it's cool how it works, detects the show and tells u what they're wearing?

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