Salvatore Ferragamo’s Vara shoe is celebrating it’s 35th birthday this year. Arguably one of the most recognized shoes in the world—can’t you spot that grosgrain bow and one-inch-heel from a mile a way?—the Vara was introduced in 1978 by Salvatore’s daughter, Fiamma. Worn by notables such as Princess Diana, and every Upper East Sider you’ve ever known, Vara and its little sister, the Varina ballet flat, are just as popular today among the fashion set as they’ve ever been. (See: Alexa Chung.)
Ferregamo is feteing the anniversary by launching icona.ferragamo.com, which allows you to fully customize a new pair of Vara or Varina shoes. The company will also add your initials to the sole of your customized shoe, which makes them undeniably yours.
Salvatore Ferragamo Vara shoe, $550, available at icona.ferragamo.com.