The fast food Mexican chain best known for Doritos Locos tacos and a talking Chihuahua is doing some personalized outreach to…second-tier models? The company has sent Chrissy Teigen, SI Swimsuit model and fiancée to John Legend, a handwritten note professing its admiration for her along with gold rings that have “taco” and “bell” written in script and a Taco Bell gift card. Other recipients of this thoughtful albeit head-scratching gift include: Acacia Brinley, an aspiring model; Jessica Lu, model and actress on MTV’s Awkward; Alexa Losey, a Youtube beauty guru; Leah Cecil, Miss California 2012; and Kirsten Storms, a soap opera actress.
The gesture is especially puzzling because models and actresses are not the first group of people you could picture scarfing down Gorditas during a 3 a.m. junk food run. However, Taco Bell must have an astute social media team, because all of these ladies have professed their love for the chain’s cheap nachos and burritos on Twitter, Instagram or Facebook. The guilty pleasure appeal of Taco Bell clearly knows no boundaries. Is a Fashion Week sponsorship next in the making?