Last year Seyfried starred in Les Misérables as Cosette, as well as the small thriller Gone. Though she is not quite a household name yet, Givenchy is betting that this starlet is on the cusp of breaking out in a big way. Bendeth thinks this brand alignment is on target, stating, “She can be sexy, but she has an innate demure quality about her. It doesn’t surprise me that Givenchy picked her up. There is a sexy innocence in all their girls,” pointing to former face of the brand Liv Tyler. We’re sure Seyfried’s 100,000+ Twitter followers don’t hurt either.
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Amanda Seyfried for Givenchy Very Irresistible
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty