The multifaceted Paltrow, who acts, sings, dances, cooks, writes and produces her website GOOP—and is also a wife and mother of two—certainly appeals to today’s overscheduled working woman who is looking for balance. But is Boss a step down for the usually high-fashion Paltrow? Grant notes, “She went from Estee Lauder now to Boss. Outside of the U.S., Hugo Boss ranks very well.” With over 1.5 million Twitter followers, People’s Most Beautiful Woman in the World is highly visible and versatile.
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Gwyneth Paltrow for Boss Jour Pour Femme
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty