The Girl with the Dragon Tattoo star has embraced that titular character’s punk, hard-edged aesthetic, and is often spotted out on the town in looks that are dramatic and edgy. So the choice of Mara as the face of Calvin Klein’s newest fragrance is somewhat puzzling. The brand has a sleek, minimalist appeal, so perhaps this is an attempt by Mara to evolve her style in a softer direction and for Calvin Klein to target a more youthful consumer. Post notes, “If you look at her history of movie—she’s got a lot of horror films, she was in The Social Network—she skews young.” And Mara is not yet overexposed.
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Rooney Mara for Calvin Klein Downtown
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty