Perrier Debuts Andy Warhol-Inspired Bottle Designs

The sparkling water brand celebrates its 150th anniversary with a taste of Pop Art chic

  • Share
  • Read Later
Courtesy Perrier
Courtesy Perrier

Famed Pop artist and white-haired icon Andy Warhol featured the sparkling water brand Perrier in a series of screen prints in the 1980s. Now Perrier has flipped the script by introducing Warhol-inspired artwork on four limited-edition bottles in partnership with the Andy Warhol Foundation.

Perrier marks its 150th anniversary this year, which happens to coincide with the 30th anniversary of the 40+ Perrier prints that Warhol created in 1983. “Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality, so this was a natural way to bring the two together,” said Gauthier Gay, Perrier International Brands Group Marketing Manager, according to Perrier’s press release.

In addition to several different label designs, some bottles will also incorporate quotes from Warhol, long known for his bon mots. “Pop Art is for everyone,” he once said. Now even those who can’t shell out millions for an original Warhol print can take home a piece of bubbly postmodern chic.

MORE: Style for a Steal: Zac Posen Joins Designers to Offer Diffusion Wedding Line

1 comments
evadawnmarie
evadawnmarie

I hate this look....I miss the classy gold band that was on the bottles. Looks like it's for kids. Why do people think that they always have to change something when it doesn't need to be fixed. I don't even want to buy it any more.

Follow

Get every new post delivered to your Inbox.

Join 385 other followers