One Direction to Launch Makeup Line

Because that’s what makes you beautiful

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The British boy band One Direction is releasing a makeup collection in partnership with MUA Cosmetics. The line, called Little Things, will feature lipsticks, lip glosses, cheek tints and nail polishes in an array of shades. Cheekily, the lip glosses are each designated as one band member’s favorite: Zayn Loves Watermelon, Harry Loves Strawberry, Niall Loves Cherry.

U.K.-based makeup company MUA will sell Little Things on their website, and it will also be available at select Superdrug stores, starting July 29. All items will retail for £3 or less—perfectly priced for the boys’ tween fan base.

The charming crooners will also be releasing a women’s fragrance in August named Our Moment. This newfound push into the beauty realm smartly targets their core audience—how many of their millions of fans wouldn’t want to smell and look like the girl of One Direction’s dreams? It seems the boys have decided to eschew the natural beauty that they praised in their hit “What Makes You Beautiful.” That was so 2011.

MORE: Smell Ya Later: Adam Levine’s New Perfume

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