At just three days old, His Royal Highness Prince George of Cambridge is already showing considerable fashion influence: the Aden + Anais swaddling blanket he was wrapped in for the ride home has already sold out in the U.K.
The bird-patterned blanket comes as part of a 4-piece “Jungle Jam” set that retails for $49.95 and is, surprisingly, still available at the retailer’s U.S. online shop. Prince George’s other blanket, worn minutes earlier as Prince William and the Duchess presented their son on the steps of the Lindo Wing of St. Mary’s Hospital, is also still available. That piece, a white merino wool shawl made by the British G.H. Hurt and Company, sells for about $69 but comes with this warning on the retailer’s site: “Due to a well publicised event demand for this item has increased. Lead times may be slightly longer with this beautiful shawl, but we are doing our very best to deliver to time.”
That Prince George is already moving merchandise is unsurprising, given the world’s anticipation of his birth and fascination with Middleton’s fashions. Since the Palace announced her engagement to Prince William, Middleton’s style has inspired endless knockoffs of everything from her sapphire engagement ring to her Alexander McQueen wedding gown. The navy blue Issa dress she wore to announce her engagement sold out immediately, but will resurface in a couple weeks with the debut of Issa’s collaboration with Banana Republic. A more affordable, slightly altered version of Middleton’s frock is among the 40-piece collection, which launches Aug. 8.
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