We give this company points for daring to show this much skin, but displaying two very differently shaped women and declaring both them in need of girdling isn’t much of an advance. About 40 years after this ad was made, Dove came out with a series of ads in which women of similarly diverse body types were celebrated for their differences. Of course that was around the time Spanx, the 21-century girdle became popular, so we don’t seem to be giving up on girdles yet. (Exquisite Form, 1969)