In August, the National Football League ramped up its focus on female fans (hey, women love football, too!) with “It’s My Team,” a marketing campaign for its team-branded apparel designed for women. With print ads that featured former Secretary of State Condoleezza Rice, tennis champ Serena Williams, a former Miss USA and other women dressed in NFL gear and stilettos, the league seemed to suggest that fashion and football can go hand in hand. On Wednesday, the NFL released a new product to corroborate that idea: a New York Jets shirt designed by Marchesa, whose designers Georgina Chapman and Keren Craig are best known for their countless red carpet creations and celebrity wedding gowns (see: Blake Lively).
It’s no shocker, then, that the shirt looks nothing like the other female gear available online at the NFL shop, which mostly consists of colorful tees and shorts emblazoned with a team’s logo or mascot. Marchesa’s white shirt simply has “Jets” spelled out across the chest with Swarovski crystals, a commonly-used element in their runway collections. And at $110, the top is costlier than most of the gear available, though it’s a steal compared to the two couture editions Marchesa also designed—one of which Chapman wore to the official unveil last night in New York. Lucky for our wallets, those editions aren’t for sale.