Movie stars may have the money to pay for diamonds, but luxury jewelry companies pay them big bucks to showcase their goods on the red carpet, according to the New York Post‘s Page Six (so take with a grain of proverbial salt).
Swiss-based Chopard reportedly paid $100,000 for Silver Linings Playbook star Jennifer Lawrence to wear its jewelry to the Golden Globes on Sunday. She also wore 38 carats of Chopard diamonds to last week’s Critic’s Choice Movie Awards.
And, according to the Post this behind-the-scenes competition can be grueling:
“This is the industry’s dirty little secret,” said a jewelry insider of the vast sums luxury brands fork over to coax stars to wear their pieces on the red carpet. “There are hundreds of thousands of dollars spent. It’s really aggressive.”
Bulgari reportedly paid Julianne Moore and other stars $500,000 to wear its looks at the Golden Globes. But even that’s not top-dollar: Anne Hathaway is rumored to have earned $750,000 for her Tiffany & Co. jewelry when she co-hosted the Oscars (her rep denied it).
Though the jewelry might not exactly complement the dress a celebrity is wearing, a hefty paycheck always does.