What It Is: A subscription fashion service that sends one to three pieces of clothing each month based on a 10-point system where each item is assigned a numerical value based on size and cost.
Cost: $60/box (I chose two boxes.)
Tagline: “Your Personal Fashion Stylist”
How to Get It: http://fivefourclub.com
What’s Included: black fabric bomber jacket, grey terrycloth hoodie, small-checkered blue and grey button-down shirt, grey lightweight sweatshirt, black fashion T-shirt
First Thoughts Before Ordering: They say nothing about what brands they offer, but there’s a lot of promise, based on their starpower: football players and musicians use the site, they proudly promote. A relative newcomer, just launched in May 2012.
Impression After Receiving: I was surprised and impressed to find that the clothes were Five Four’s own brand. The ordering system seemed a bit convoluted for all of its innovation, though. Each piece of clothing is assigned a point value, and each order contains 10 points. Jeans, jackets and shoes are worth six points, button-down shirts and polos are worth four, and T-shirts two. The styles were a bit younger than what I was expecting, geared certainly toward someone in college or who prefers more casual clothing.
The selection process was a bit confusing, and there was a minor snafu with my order, where both boxes contained the same shirt. The style survey was a bit simplistic (Which do you prefer: stripes or plaid?) and they certainly took heed of the fact that I said I liked greys and blues, as nearly every piece was in those colors.
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