A Beautiful Partnership: MAC and Rihanna Team Up

Rihanna becomes a "creative partner" with MAC Cosmetics to produce four collections that will roll out later this year

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Suzanne Plunkett / Reuters

Rihanna at the presentation of her collection for British high-street retailer River Island during London Fashion Week on Feb. 16, 2013.

It’s only February, but Rihanna is already having one heck of a start to 2013.

The singer took home her 7th Grammy at this year’s awards; the official music video for her song “Stay” featuring Mikky Ekko was released a week ago and already has about 29.2 million views on YouTube; her collaboration with the British high-street retailer River Island showed at London Fashion Week garnering a commending review from Vogue; and she’ll kick off her Diamonds Tour on March 8 that will have her traveling throughout North America and Europe.

But the Grammy-winning singer, who just celebrated her 25th birthday on Wednesday, isn’t stopping there.

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Women’s Wear Daily revealed that Rihanna has collaborated with makeup giant MAC on four collections of color cosmetics—known as RiRi [Hearts] MAC—that will roll out later this year.

The first product to launch will be a lipstick inspired by the singer’s favorite MAC red, Ruby Woo. The release of the lipstick called RiRi Woo will coincide with her Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, N.Y., WWD reported. During the first night, MAC will open a pop-up shop to showcase the singer’s line.

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MAC has collaborated with a multitude of brands and celebrities in the past including Barbie, Nicki Minaj and Lady Gaga, but this is the first time the brand has worked with a famous face for more than a one-time project. MAC is also calling Rihanna a “creative partner” rather than a collaborator – a first for the brand.

“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” John Demsey, group president of MAC’s parent company Estée Lauder Inc., told WWD. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

Rihanna’s name will appear on the packaging for RiRi [Hearts] MAC, and her signature will be embossed on the RiRi Woo lipstick case and the tops of the summer lipsticks, as well as several of the fall and holiday pieces. “I really got to play,” Rihanna told WWD of the collaboration. “There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”

A long-awaited collaboration between the two that will surely appeal to Rihanna’s fans. The only question is, how will Ri-Ri top 2013?

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