Fashion Off the Runway: Celebrating Street Style Photography

A new book offers advice and inspiration for aspiring shutterhounds

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While the New York Times‘ Bill Cunningham was shooting chic man-on-the-street images back in the ’70s, street style photography really exploded in the late ’00s, and soon bloggers like The Sartorialist’s Scott Schuman, Tommy Ton and Garance Doré became household names in the fashion world. Capturing stylish urban denizens, street style blogs offered a sense of democratization in fashion, showing readers how trends played out in the real world, away from the hallowed runways.

In Street Fashion Photography: Taking Stylish Pictures on the Concrete Runway (published this month by Chronicle Books), the writers behind the Street Fashion Style blog provide tips and tricks for anyone hoping to shoot fashionistas on the fly, including tips on choosing the right camera and approaching subjects. They also include suggestions on how to pose for those that hope to be captured by fashion’s new tastemakers, from a traditional head-on stance to more unique angles. The book’s copious images—a selection of the authors’ finest shots from their website—illustrate the spirit and spontaneity that characterizes the best street style photos. Herewith, a preview of the tome.

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