Swedish retailer H&M is continuing its long history of designer diffusion lines with a collaboration with Isabel Marant, available in stores and online Nov. 14. Best known for her boho-luxe aesthetic, the French designer began making her own clothes at 15 after not being able to find styles she liked in stores; her personal aesthetic still informs her work today. “I do prêt-a-porter (ready-to-wear); I do not revolutionize the fashion world,” she said in 2011.
Marant’s collection for H&M will feature clothing and accessories for women, as well as her first-ever line for men. “I am at creating something real—something women want to wear in their everyday lives, with a certain carefree style,” Marant said in H&M’s press release announcing the partnership. “The collection is infused with this kind of easiness and attitude.”
Fans of Marant—and fast fashion—will have to wait another five months to shop the collection. But for those wondering what a Marant x H&M collaboration will look like, here are some clues from the designer’s latest runway shows.
