Adam Driver: The Latest ‘Girls’ Star to Add to His Fashion Resume

Several stars of the HBO series have made forays into style

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This would turn Hannah Horvath on in an instant: Adam Driver, who plays her boyfriend/ex/friend with benefits/who knows anymore, is trying his hand at fashion–and he’s doing it shirtless, true to his character in the Golden Globe-winning series.

Not only is the 29-year-old actor starring in an Annie Leibovitz-shot editorial in Vogue’s September issue, he’s also putting the hoodie and jeans back on for Gap’s “Back to Blue” fall campaign. Driver’s rebellious, magnetic look works for both high fashion and mass-market–but something tells us his character Adam Sackler would rant about the corporate aspect. (Speaking of Adam Sackler, Season 3 of Girls premieres on Jan. 2014 and can’t come soon enough for us.)

The cinematic September issue editorial, set in the Irish countryside, was styled by the inimitable Grace Coddington. In it, Driver plays lover to model Daria Werbowy–all tweed, sweaters and long skirts–posing with his arms around her, steering her in a boat and riding a donkey while she follows.

Driver’s work for Gap uses his “manly man” side every bit as deftly. As the struggling brand continues to try to revive itself by tapping into pop culture, the iconic styles remain: for fall, Driver and model Dree Hemingway don denim, chambray and other classic styles. Shot by Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin, the campaign marks Gap’s return to TV advertising for the first time since 2009. The TV spots will debut mid-September, and there will be print and digital aspects as well. As part of the digital platform, Girls costume designer Jenn Rogien will give style advice on Gap’s page.

Not to be outdone by Hannah’s boyfriend, several other Girls stars have also made forays into fashion:

Allison Williams, if WWD is to be believed, spent the last year calculating her fashion debut before making her big “coming out” in Oscar de la Renta at the Emmys. The daughter of NBC news anchor Brian Williams wore Ralph Lauren to the 2012 Met Ball, was a guest at Diane von Furstenberg on Fashion’s Night Out and sat in the front row at New York Fashion Week shows like Prabal Gurung. The crowning jewel in her 2012 wardrobe resume was the emerald green peplum Oscar de la Renta gown she wore for the Emmys. According to WWD, “It was the culmination of a year of work to slowly build Williams’ fashion profile by introducing her to the style set at the Met ball and New York Fashion Week. The Emmys would be her major fashion coming-out party for the general public.”

WWD speculated that Williams’ calculated approach could lead to a lucrative endorsement deal. And so far, she’s nabbed the job of spokeswoman for Simple skincare, a line for sensitive skin–a great gig for the fresh-faced, all-American actress. She’s also beefed up her fashion resume by writing a New York Fashion Week column for USA Today and guest-judging on Project Runway Season 12.

Meanwhile, Girls creator, star and executive producer Lena Dunham’s fashion projects have come about a lot more spontaneously. She recently directed a short film for indie designer friend Rachel Antonoff, whose brother Jack (also known as the guitarist from Fun.) just happens to be Dunham’s boyfriend. The result was a nature-documentary spoof on best friends, like a four-minute version of Frances Ha–with pretty dresses. As far as film projects go, Dunham and Girls co-showrunner and executive producer Jenni Konner also have another HBO series in the works, All Dressed Up And Everywhere To Go, about the octogenarian Betty Halbreich, a long-time Bergdorf Goodman personal shopper.

Last year, Dunham found time to star in her first fashion editorial spread, too: she appeared on the cover of the November issue of ASOS magazine, posing with balloon animals and styled punk-pretty in studded denim and red lipstick.

Elsewhere, wild child Jemima Kirke was practically born into fashion: her mom, Lorraine Kirke, is the designer behind New York boutique Geminola, known for its handmade vintage fabrics. The store and the Kirke sisters–Jemima, Domino and Lola–have been featured in Teen Vogue several times over the years. This fall, Kirke and her outsized personality also star in the neon-splattered campaign for Scosha, a Brooklyn-via-Australia bohemian jewelry brand.