What It Is: A subscription fashion service that uses both technology and personal stylists to determine which brands and styles you wear and sends you one item each month to augment your wardrobe.
Cost: $69/item (Some items cost a bit more, up to $129. I chose three items, some of which were more expensive)
Tagline: “Girlfriend-approved clothes for the lazy man”
How to Get It: http://bombfell.com
What’s Included: five-pocket slim navy pants from Ben Sherman ($69), saddle brown merino wool V-neck jumper from Plectrum by Ben Sherman ($89), and skyscraper grey fine stripe dress shirt from Plectrum by Ben Sherman ($89).
First Thoughts Before Ordering: This service seems tailored to a younger–and possibly frattier–crowd. I’m worried the clothes might not be overly professional.
Impression After Receiving: They certainly stuck to my style survey, in which I mentioned prefer Ben Sherman clothing, as all three items were from the British clothier. I was really psyched to hear that the company pulled in data about me from my social networks to tailor my picks even better to where I live and what I do. I wish I could have expressed the desire for a new brand, since company co-founder Bernie Yoo says they pride themselves on fusing the familiar with the fledgling, seeking out a small-time denim maker in Los Angeles for example. But overall the clothes fit great, and I appreciated getting them at a bit of a discount. And my original assessment wasn’t quite correct–despite the web design and marketing that seemed to cater to a more collegiate person, the service and professionalism of the company was that of a sophisticated working man.
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