The word “store” is way overused, isn’t it? That seems to be what Malin + Goetz thinks, and the company touts its primary Manhattan outpost as an “apothecary and lab”—and such a moniker has never rang truer for a grooming purveyor. Their products blend the sort of opulence of a customized store with the healthful effects of a medicinally-designed product. The company proudly exclaims its attention to sensitive skin and pH balance. But for all the scientific backing, the scents are exceedingly simple: a single herb is added to each product. Peppermint shampoo, cilantro conditioner and bergamot body wash are the staples of their collection. For all Malin + Goetz’s simplicity in appearance, there’s some serious complexity in spirit.
From $18-$28 at MalinandGoetz.com