Some may say that Simpson was already overexposed before her May 2010 Marie Claire cover, but her bare look took that to another level. Telling the magazine, “I don’t have anything to prove anymore,” Simpson posed for her cover shoot with no makeup and air-dried hair, and the photos were published without retouching. Though she was not the first to do so and some argued that she was wearing light makeup, her au naturel visage was enviably smooth and fresh-looking, and heralded in a wave of bare bones beauty regiments.
11 Groundbreaking Fashion Magazine Covers
As Fei Fei Sun becomes the first Chinese model to appear solo on the cover of Vogue Italia, TIME looks at 10 other fashion magazine milestones