The star of Captain America and The Avengers certainly has proven box office chops. Though he doesn’t usually appear on any worst-dressed lists, Evans isn’t getting a lot of positive press for his fashion choices either. Grant supposes his casting was “a question of being very current—he’s adding some of that Americana appeal.” It might not be the most obvious choice, but perhaps Evans will employ his superpowers to boost sales of the scent.
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Chris Evans for Gucci Guilty
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty