Stewart, who is a self-professed introvert and appears ill at ease during press appearances, is a surprising choice for Florabotanica. While she was quite close to former Balenciaga designer Nicolas Ghesquiere and often wore his designs, the house has opted to keep her on with the arrival of new head designer Alexander Wang—despite the fact that Wang is an admitted supporter of Liberty Ross, the model who had been married to director Rupert Sanders, who Stewart had an embarrassingly public affair with during the filming of Snow White and the Huntsman. However, perhaps the $2 billion success of the Twilight movies trumps any personal scandal. Grant conjectures, “I think they’re going for the celebrity who will add credibility but is attainable—she’s within reach.”
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Kristen Stewart for Balenciaga Florabotanica
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty