No one wants to smell like a rock star onstage. Even Mrs. Bon Jovi probably doesn’t want to get too close to her husband when he puts down his guitar after a long concert. But Asbury Park, N.J.’s hometown hero embodies a mix of spirit and sex appeal that the cosmetics company thinks its customer will engage with. Grant says that Avon “tends to go for people that have a reach with that broad band of America.” And Post agrees: “Jon Bon Jovi touches that mainstream appeal. He’s one of those classic musicians that just seems as great today as he was 20 years ago.”
The Psychology of Fragrance Ad Casting
We examine whether 8 recent celebrity perfume deals pass the sniff test
Jon Bon Jovi for Avon Unplugged
Full List
The Psychology of Fragrance Ad Casting
- The Psychology of Fragrance Ad Casting
- Rooney Mara for Calvin Klein Downtown
- Amanda Seyfried for Givenchy Very Irresistible
- Kristen Stewart for Balenciaga Florabotanica
- Gwyneth Paltrow for Boss Jour Pour Femme
- Brad Pitt for Chanel No. 5
- Jon Bon Jovi for Avon Unplugged
- Garret Hedlund for YSL La Nuit de L’Homme
- Chris Evans for Gucci Guilty