Dakota’s little sister was a mere 13 years old when she modeled for Marc Jacobs in July 2011. Her angelic looks befit Jacobs’ predilection for eerily pale doll-faced subjects–and for Fanning sisters in general. The young actress made some serious faces and poses while wearing seriously mature clothing like aviator sunglasses and furs. It wasn’t her first time mugging for the camera, though–she had already modeled for Karl Lagerfeld.
The other Marc Jacobs/Fanning collaboration was a bit more dramatic. Dakota’s first ads for the label originally debuted in 2006, when she was 12. She wore snow white outfits and had youthful expressions, exuding pure innocence. The scandals came five years later. Some of her spots for Jacobs’ “Oh, Lola!” fragrance showed her posing suggestively with an oversized bottle between her legs. Recalling Nabokov’s “Lolita,” a promiscuous teen, the perfume was intended to be a sweeter, younger version of his popular “Lola” fragrance. The ad was supposed to reflect this with Fanning’s ethereal looks. The U.K.’s ASA disagreed, and banned it, saying, “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”