One of Braniff’s ads promised a runway strip tease, with flight attendants alternating between a space-age bubble hat and cape on the runway, a suit when greeting passengers, a yellow transition when serving dinner, and ultimately unzipping on their “way out” in Pucci dresses. Braniff air hostesses were also told to walk a certain way, says Lawrence, with arched backs and knees almost crossing, like high fashion model on a runway.