In the 1970s, airlines became even more blatant about using sex to sell seats. National Airlines introduced a series of ads with the tag line “I’m Cheryl. Fly Me” in 1971. It may have outraged feminists but the airline insisted to TIME that it pulled in 23% more passengers, double the increase of the industry as a whole. National expanded the campaign with ads featuring flight attendants cooing, “I’m going to fly you as you’ve never been flown before.” Continental, meanwhile, introduced spots featuring flight attendants singing “We really move our tail for you,” and a TV spot featuring an undiscovered Farrah Fawcett as a stewardess purring, “at the end of the day, if I’ve done my job right, I’ve had it. And I love it.” When the campaign was introduced to employees, irate stewardesses walked out. One union member wrote to TIME in 1974, “We’re in the business of saving tails, not serving them.”
The Best and Worst Olympics Uniforms.