Their silk, square scarves are among the world’s most expensive pieces of fabric, which would explain why Hermes was named the second most valuable luxury brand in 2012, behind Louis Vuitton. But it’s the company’s growth—61% over the last year—that explains why the brand is a natural fit on this list.
Luxury Zeitgeist: The 10 Most-Searched High Fashion Brands of 2012
We guess why these companies made the cut—and wonder about a couple brands that didn't
9. Hermes
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2012 Top 10 Most Searched Fashion Brands