Ralph Lauren probably ended up on this most-searched list for not-so-happy reasons. This year, the company found itself in the middle of a fashion controversy that was felt in the worlds of sports and politics, too. When it was revealed that the company’s U.S. Olympics uniforms were actually made in China, many leaders blasted the brand for the embarrassment caused to the country’s Olympic contenders. That criticism only led more people to search for the uniforms, which themselves were fairly bland.
Luxury Zeitgeist: The 10 Most-Searched High Fashion Brands of 2012
We guess why these companies made the cut—and wonder about a couple brands that didn't
5. Ralph Lauren
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2012 Top 10 Most Searched Fashion Brands