In 2012, Louis Vuitton was named the world’s most valuable luxury brand for the seventh straight year by market research company Millward Brown. Worth a staggering $25.9 billion, it’s easy to see how the French fashion house became 2012’s most-searched company. Unlike some luxury brands, though, Louis Vuitton also has mass appeal: its monogram is one of the most recognized in the world, and its beloved artistic director, Marc Jacobs, has introduced ready-to-wear clothing, accessories and artist collaborations to a company that had been best known for its leather bags and suitcases. Jacobs, too, has brought a younger, more fashion-forward clientele to the legendary house, which had teetered on feeling stuffy before his arrival in 1997. This March, a Paris exhibition called “Louis Vuitton-Marc Jacobs” paid tribute to the designer’s work and the brand’s enduring legacy.
(MORE: Marc Jacobs—Fashion’s Anti-Provocateur)
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